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“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.”

-   Jim Barksdale, former Netscape CEO   -

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Základní pravidlo, když přebíráte PPC účet: "Assume Nothing; Check Everything"

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When you start with what’s at stake for the buyer, you earn the right to their attention.

-   Jake Sorofman   -

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Experience is not what happens to you; it's what you do with what happens to you.

-   @neilpatel   -

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O experimentech: "There is no such thing as failure. There are only results."

-   ‏@neilpatel   -

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Sometimes we are limited more by attitude than by opportunities.

-   @neilpatel   -

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